This street in the Yeon-dong neighborhood of Jeju City was made into a pedestrian mall in 2010.

In December 2017 a contest was held to give it a new name, and Nuwemaru was selected (formerly it was Baozen Street, and before that, Rodeo Street.)

The street is filled with restaurants, bars, clothing and souvenir shops, and with plenty of Chinese investment and businesses opening up in the past few years, it has come to be known as “Little China” in Jeju.